Web To Go
Is your website mobile? Many of its users are. As more users take the internet with them on web-enabled cell phones and other devices, website owners need to adapt to new ways people are accessing...
View ArticleSearch Engines Top Yellow Pages
Looking for a local business? Chances are you're letting your fingers do the walking - on your keyboard. A recent study from comScore and TMP Directional Marketing shows that, for the first time,...
View ArticleTwitter vs. Google?
Could Twitter someday top Google in driving web traffic? Venture capitalist Fred Wilson thinks it's a possibility. Speaking at the recent 140 Characters conference, Wilson noted that he's seeing a...
View ArticleDriven
Nike's brand, "Just do it," has long been one of the best. It speaks to us on such a human level. It challenges us. It calls us to ignore those who might say we can't or shouldn't. It tells us that our...
View ArticleTotally Confused
Last night I saw another commercial for Total, the breakfast that's been making me feel totally inadequate since I moved on from Cap'n Crunch. I've never been able to eat all those bowls of Wheaties or...
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Contest Sites Keep the Focus
If you're planning a big contest or promotion, you should use that to drive traffic to your website, right? Not necessarily. A better strategy might be to create a separate site dedicated to your...
View ArticleOne small step One giant quote.
I've been Googling Neil Armstrong's famous quote as he set foot on the moon forty years ago today. What I want to know is whether the "one small step" statement was prepared or extemporaneous. He was...
View ArticleThe Art of Advertising
A recent article I enjoyed got me thinking about the real graphic design artsy stuff that advertising agencies didn't do in-house back in the day. Back then, advertising was serious and strategic - a...
View ArticleDeath of a Salesman
So Billy Mays - the famous TV pitchman for OxiClean and other stuff I don't use - has gone on to the big commercial in the sky. With a crisply barbered beard and rolled up denim shirt sleeves, Billy...
View ArticleNews releases still make news
While some industry wags will tell you the news release is dead, we disagree and so do journalists. A recent survey of 750 journalists conducted by the media intelligence firm Cision and George...
View ArticleDon't put your eggs (or your messages) all in one basket
This week saw hackers attack two of the social networks most used and most admired - Twitter and Facebook -- causing issues for users worldwide. While I don't condone hacking, the perpetrators did us a...
View ArticleGo Ahead and Tweet
Take a break and Tweet a little. Friend someone on Facebook. Update your blog. A recent Australian study showed that "workplace internet leisure browsing," or what your boss may refer to as "goofing...
View ArticlePut Your Best Facebook Forward
Oh, those hilarious photos of you on Facebook. You know, the ones taken after you'd had a few too many tequila shooters. Your friends think they're so funny. The human resources director who just...
View ArticleThe Snipe Hunting (R)evolution
Twice last week I got into two different conversations about snipe hunting. The first was at the lake when my father-in-law and his friend, Burt, were trying to talk my wife into going snipe hunting...
View ArticleGreat Terrible Ideas
You've read the creative blueprint, talked to the client, talked to the marketing consultant and researched the industry. You know the target audience, you know the messages that work, you know the...
View ArticleWriting Inspiration
As a writer, some people ask me where I find inspiration for writing. One answer is to get out and experience the subject. I'm lucky enough to work where I write about North Dakota's tourism industry....
View ArticleThe Naked Company
Windows, scotch tape and PR. They all need to be transparent. Transparency in PR comes down to what your mama always told you: tell the truth. In PR that certainly means being honest in your...
View ArticleYama, Niyama and Other Fancy Words That Make Me Creative
Lately I've been writing and directing a lot of ads. It's been a little stressful and here's why. Juggling everything lately means pumping up my level of free-flowing creative thought while at the same...
View ArticleNo Time to Tweet?
Keeping up with a variety of social media channels can be time-consuming. One way to streamline your social media strategy is to take advantage of automated processes. For example, news items posted to...
View ArticleWhat's New and What's Tried and True
You're blogging, mini-blogging, leading discussion forums, friending people on Facebook and then twittering about your new Facebook friends. Do you still need opt-in e-mail? Yup. There's a lot of buzz...
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